The Journey to Wealth: How Noah Kagan Made His First Million

Share this story

Table of contents

Noah Kagan's journey to millionaire status by the age of 29 is not a story of overnight success. It's a story of persistence, creativity, and a keen eye for opportunities. This article will explore his journey, the milestones he achieved, how they contributed towards his first million, and the invaluable lessons he learned at each stage.

Stage 1: The Intel Job and Side Hustles Era (2004-2005)

Contributions to his first $1M: Approximately $55,000 salary, plus unknown earnings from side hustles.

Learnings and Advice: Noah's journey started with a job at Intel, earning him $55,000 annually. However, dissatisfaction with his job situation led him to explore various side hustles. He turned this challenging situation into a learning experience, emphasizing that if one's job isn't fulfilling, the free time should be used to explore other income-generating ventures.

Stage 2: The Facebook Chapter (2005)

Contributions to his first $1M: Estimated salary of $65,000.

Learnings and Advice: His career transition to Facebook led to a $10,000 boost in his salary. Working at a company he admired and surrounding himself with impressive people taught him that building wealth isn't only reserved for entrepreneurs; employees can accumulate wealth too.

Stage 3: CommunityNext.com, His First Venture (2006)

Contributions to his first $1M: Approximately $200,000 profit from organizing four conferences.

Learnings and Advice: Noah's post-Facebook journey saw him launch CommunityNext.com, a conference series targeting social networks. This venture brought him around $200,000 in profits. The significant lesson here was that events could be lucrative, especially if they solve a personal problem or passion.

Stage 4: The Mint.com Episode (2006)

Contributions to his first $1M: Estimated salary of $100,000 and a $10,000 referral bonus.

Learnings and Advice: Noah then took up a role at Mint.com, where his salary climbed to $100,000, with an additional $10,000 from referrals. His stint at Mint taught him the importance of marketing strategies and ignited his desire to become his own boss, setting the stage for his entrepreneurial journey.

Stage 5: Riding the Facebook Apps Wave (2006 - onward)

Contributions to his first $1M: While the exact earnings from this stage aren't specified, it is suggested that his success in developing Facebook apps provided significant financial freedom.

Learnings and Advice: During his tenure at Mint, Noah began developing Facebook apps, eventually becoming a top developer in the field. This venture taught him the importance of riding industry waves and seizing opportunities early.

Stage 6: Venturing into Facebook Gaming and Gambit (2006-2011)

Contributions to his first $1M: Despite generating approximately $30 million in revenue, his personal earnings only amounted to about $415,000 over several years.

Learnings and Advice: This stage saw Noah delve into the world of Facebook gaming and launching Gambit, a payments company for games. Despite the revenue generated, he learned to prioritize personal satisfaction over financial gain. He also learned the value of supporting industries during "gold rushes" and the importance of understanding the difference between revenue and profit.

Stage 7: The Speed Date Consultation and AppSumo Genesis (2011-2013)

Contributions to his first $1M: Though this stage doesn't directly contribute to his first million, it paved the way

for the birth of AppSumo.

Learnings and Advice: Following the end of Gambit, Noah turned to consulting for Speed Date and birthed AppSumo. He discovered the importance of resilience and flexibility, emphasizing the need to pivot and adapt in the face of adversity.

Stage 8: The Birth of AppSumo and Achieving the Millionaire Milestone

Contributions to his first $1M: Noah's earnings from his consulting job ($60,000) and his second-year earnings from AppSumo ($70,000) combined with some investments, pushed his net worth to $1M.

Learnings and Advice: This stage taught Noah the importance of patience with income, choosing a location aligned with one's financial and personal goals, and most importantly, finding work that you love doing.

Final Takeaways

Noah Kagan's journey to his first million is a testament to the importance of persistence, creativity, and continuously learning and growing. Remember, success is often a slow and steady journey that requires compounding efforts, strategic savings, keeping living costs low, and choosing work that brings joy. Lastly, persistence beats resistance: always strive for your goals, and never let failures deter you.

Want to dive deeper into Noah's journey? Check out this video where he walks you through his journey to $1M himself.

Share this story
Back to playbooks