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As a business founder, staying active and engaged on social media is important to connect with your audience and promote your brand. However, managing multiple accounts and creating content can be time-consuming and overwhelming.
To make things easier, various tools are available to help you schedule and optimise your social media posts.
In this article, we'll share 20 of the best tools for business founders to send out their social media posts. tt With the right tools, managing your social media presence can be a breeze.
Hootsuite
Hootsuite is a social media management tool that allows users to schedule posts, track analytics, and manage multiple accounts across different platforms.
- Advantages: its ability to handle multiple accounts and its analytics capabilities.
- Disadvantages: its cost and its somewhat complex user interface.
Buffer
Buffer is a social media scheduling and management tool that allows users to schedule posts and track analytics across multiple platforms.
- Advantages: It has great simplicity as well as a very clean user interface.
- Disadvantages: It has limited analytics capabilities and its relatively high cost.
Later
Later is a visual social media scheduling tool that allows users to schedule posts, plan content, and track analytics.
- Advantages: It has a great visual calendar and its ability to handle multiple accounts.
- Disadvantages: it has limited analytics capabilities and is relatively high cost.
Sprout Social
Sprout Social is a social media management tool that allows users to schedule posts, track analytics and manage multiple accounts across different platforms.
- Advantages: It has robust analytics capabilities and the ability to handle multiple accounts.
- Disadvantages: The cost and its slightly complex user interface.
Agorapulse
Agorapulse is a social media management tool that allows users to schedule posts, track analytics and manage multiple accounts across different platforms.
- Advantages: It has great analytics capabilities as well as a solid ability to handle multiple accounts.
- Disadvantages: The cost and the user interface is a bit complicated.
CoSchedule
CoSchedule is a social media management tool that allows users to schedule posts, plan content, and track analytics.
- Advantages: Great content planning capabilities plus it has the ability to handle multiple accounts.
- Disadvantages: Limited analytics capabilities.
Buzzsumo
A content marketing tool that allows users to track social shares and engagement across different platforms.
- Advantages: Great analytics capabilities plus it ability to track engagement.
- Disadvantages: Limited scheduling capabilities.
MeetEdgar
A social media scheduling tool that allows users to schedule posts and recycle content.
- Advantages: Great content recycling capabilities and the ability to handle multiple accounts.
- Disadvantages: Limited analytics capabilities.
Canva
A graphic design tool that allows users to create and edit visual content for social media.
- Advantages: Great ease of use plus has a wide range of templates and design elements.
- Disadvantages: Limited scheduling and analytics capabilities.
Todoist
A task management tool that allows users to schedule and plan content for social media.
- Advantages: The ability to handle multiple projects plus great integration with other tools.
- Disadvantages: Limited analytics capabilities and lack of direct social media integration.
Latergramme
A mobile app that allows users to schedule Instagram posts.
- Advantages: Great ease of use plus the direct integration with Instagram.
- Disadvantages: Limited scheduling capabilities and its lack of analytics.
SmarterQueue
A social media scheduling tool that allows users to schedule posts and recycle content.
- Advantages: Solid content recycling capabilities plus the ability to handle multiple accounts.
- Disadvantages: Limited analytics capabilities.
Post Planner
A social media management tool that allows users to schedule posts, plan content, and track analytics.
- Advantages: Really good content planning capabilities and the ability to handle multiple accounts.
- Disadvantages: Limited analytics capabilities.
IFTTT
A tool that allows users to automate social media tasks and share content between different platforms.
- Advantages: Solid automation capabilities and it ability to integrate with other tools.
- Disadvantages: Limited scheduling capabilities and alack of analytics.
Crowdbooster
A social media management tool that allows users to schedule posts, track analytics and manage multiple accounts across different platforms.
- Advantages: Great analytics capabilities and can handle multiple accounts.
- Disadvantages: include its cost and its limited scheduling capabilities.
TweetDeck
A social media management tool that allows users to manage multiple Twitter accounts, schedule posts, and track analytics.
- Advantages: Can handle multiple accounts and integrates with Twitter.
- Disadvantages: Limited capabilities for other platforms and its need for advanced analytics.
Zoho Social
A social media management tool that allows users to schedule posts, track analytics and manage multiple accounts across different platforms.
- Advantage: Good analytics capabilities and can handle multiple accounts.
- Disadvantages: Slightly complex user interface.
Oktopost
A B2B social media management tool that allows users to schedule posts, track analytics and manage multiple accounts across different platforms.
- Advantages: Good analytics capabilities plus the ability to handle multiple accounts.
- Disadvantages: Limited scheduling capabilities.
SocialFlow
A social media management tool that allows users to schedule posts and optimise content for engagement.
- Advantages: Solid optimisation capabilities and a good ability to handle multiple accounts.
- Disadvantages: Limited analytics capabilities.
Sendible
A social media management tool that allows users to schedule posts, track analytics and manage multiple accounts across different platforms.
- Advantages: Great analytics capabilities plus the ability to handle multiple accounts.
- Disadvantages: Slightly complex user interface.
Conclusion
In conclusion, many tools are available to help business founders manage their social media presence. Each tool has its own set of features and capabilities, and it's important to choose the one that best suits your needs. Whether you're looking for a tool to schedule posts, track analytics, or manage multiple accounts, there's something out there for you. It's also worth noting that, although these tools can make managing social media easier, it's important to not rely on them fully, and to always keep in mind the human touch and connection that social media is all about, and not just a tool for automation. Ultimately, by using these tools, you'll be able to save time and energy while still staying active and engaged on social media.
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